Top priority for Leumas is to find the right audience for your product and the most efficient way of conveying information about the product which involves planning, preparing and placing of ads in media. We also perform non-advertising functions such as advisory and creative services.
Our wide range of services enables us to handle every facet of planning and implementing an advertising campaign, leaving business owners to concentrate on running and growing the company. We work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy your business needs. This is done by providing a creative and compelling campaign intended to engage the attention of your potential customers and get them to buy your product or service.
Leumas’ three general ad objectives are to inform, to persuade and to remind customers of our clients products and services. Within these broad goals, our clients usually have specific, quantified objectives, as well.
Inform: An informative ad is used to introduce a brand-new company, product or service to the market. Before you can convince customers that you have the best option, they have to know what your product does on a basic level. Additionally, companies with complex solutions might benefit from informing customers of how their products work and how the products help the customers. Informative ads normally have more copy centered on explaining features of the solution and benefits to the customer.
Persuade: Persuading customers is a prominent ad objective of companies in competitive markets. Once customers have a basic understanding of your industry and product offerings, you must show them why your brand is elite. Companies use a variety of approaches, including emphasis on product quality, service, unique features, environmental friendliness, the cool factor, cutting-edge technology and low costs. Emotional appeals are common in persuasive ads because you want to tug at the heart strings of customers by building up their experience.
Remind: Reminder ads simply reinforce your brand message to a well-established marketplace. The general idea is to maintain top of mind awareness and protect against competitors coming along and stealing your customers. This keeps the brand and its central message in the forefront of the customers’ minds.
Specific Goals: Companies also use a variety of more specific goals. Increasing brand awareness, developing more favorable customer attitudes, overcoming negative publicity, driving revenue, expanding the customer base and increasing sales volume are common examples.