LEUMAS ENERGY SERVICES | Brand Management
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Brand Management

A company’s brand plays a very important role in attracting and maintaining its customers. Proper brand management will make a company more relatable and accessible to its customers. Leave your company’s brand to Leumas and you can trust us to optimize resources effectively to get the job done.

New Business Development

It is only natural as a company expands to desire to implement new ideas and ways of solving more problems both for the benefit of the society and itself. Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Through proper management of the above-mentioned factors, you can rely on Leumas to make sure every new business plan yields maximum profits.

Brand Promotions

Brand Promotions is more focused on building brands. Over the years, we have formed relationships with a diverse and vast clientele. From dabbling in various aspects of media and marketing, we now create solutions and trends. We believe in involving ourselves organically in every avenue of a consumer’s life. We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life. We constantly evolve in media formats, using traditional media unexpectedly and adapting to new technology seamlessly. In the age of digital, advertising goes beyond expertise and requires knowledge and fresh ideas. And Brand Promotions strives to bring out the finest in our clients with every new challenge.

Advertising

Top priority for Leumas is to find the right audience for your product and the most efficient way of conveying information about the product which involves planning, preparing and placing of ads in media. We also perform non-advertising functions such as advisory and creative services.

 

Our wide range of services enables us to handle every facet of planning and implementing an advertising campaign, leaving business owners to concentrate on running and growing the company. We work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy your business needs. This is done by providing a creative and compelling campaign intended to engage the attention of your potential customers and get them to buy your product or service.

Leumas’ three general ad objectives are to inform, to persuade and to remind customers of our clients products and services. Within these broad goals, our clients usually have specific, quantified objectives, as well.

Inform: An informative ad is used to introduce a brand-new company, product or service to the market. Before you can convince customers that you have the best option, they have to know what your product does on a basic level. Additionally, companies with complex solutions might benefit from informing customers of how their products work and how the products help the customers. Informative ads normally have more copy centered on explaining features of the solution and benefits to the customer.

Persuade: Persuading customers is a prominent ad objective of companies in competitive markets. Once customers have a basic understanding of your industry and product offerings, you must show them why your brand is elite. Companies use a variety of approaches, including emphasis on product quality, service, unique features, environmental friendliness, the cool factor, cutting-edge technology and low costs. Emotional appeals are common in persuasive ads because you want to tug at the heart strings of customers by building up their experience.

Remind: Reminder ads simply reinforce your brand message to a well-established marketplace. The general idea is to maintain top of mind awareness and protect against competitors coming along and stealing your customers. This keeps the brand and its central message in the forefront of the customers’ minds.

Specific Goals: Companies also use a variety of more specific goals. Increasing brand awareness, developing more favorable customer attitudes, overcoming negative publicity, driving revenue, expanding the customer base and increasing sales volume are common examples.

Event Management

We are well equipped with the most appropriate resources to help you actualise the concept of an event, of any type and size, and come up with creative ideas while doing so. We manage the whole process from the planning stage, right through to running the actual day itself (organising) and the post-event evaluation.

At Leumas, we apply project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. This involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

Planning and coordinating an event for a customer are very crucial aspects of event management and thus, Leumas pays great attention to budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors and emergency plans. Each event is different in its nature and so the process of planning and execution of each event differs on basis of type of event.

We are committed to fulfilling clients’ needs and expectations through unsurpassed services and always believed and instigated that honesty, credibility, and integrity equals trust.